The sound of the ice cream truck approaching, the feeling of a cool dip in the pool on a hot day, the taste of a crisp slice of watermelon: for our latest campaign, we aimed to evoke the feeling of a classic American summer. There's nothing more American than a road trip, and from that idea, Route 79 was born, inspired by our founding year of 1979. We tapped into a sense of nostalgia: the kind you get when you see an old neon sign, or put a Bruce Springsteen record on. The campaign is meant to feel like a scrapbook come to life — the kind of warm, golden summer that only lives on in postcards and photo albums.