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Hometown Spotlight: San Antonio Fiesta
San Antonio’s biggest, boldest, and most colorful event of the year is here...it's Fiesta!
We're proud to call San Antonio our home, and this 11-day citywide party is a vibrant blend of parades, live music, incredible food, and rich cultural traditions. What started in 1891 as a way to honor the heroes of the Alamo and Battle of San Jacinto has grown into a spectacular celebration of San Antonio’s diverse heritage.
The founding Fiesta event and a highlight of the festival to this day is the Battle of Flowers Parade. Established in 1891, it is the oldest and largest parade organized entirely by women in the nation. Known for its elaborate flower-covered floats, lively marching bands, and festive atmosphere, the parade attracts upwards of 350,000 attendees each year from all across the world.
During Fiesta, a variety of royalty from various local organizations are crowned each year, including King Antonio, El Rey Feo, and the Queen of the Order of the Alamo. For the last three years, we have had the privilege of designing custom pendants to celebrate the Order of the Alamo’s annual royal court, including the Court of the Magic of Morocco, the Court of Monumental Discovery, and the Court of Royal Regents.
San Antonio Fiesta is rich in traditions, from collecting and trading medals to street vendor delicacies like paletas and elote. Fiesta also has a distinctive fashion guided by one primary principle: the more colorful, the better! Shop our top Fiesta jewelry picks for San Antonio’s biggest annual party, and next year, come and see us for this one-of-a-kind event!
A Taste of Fiesta
Shop our new Lolly Necklaces - the perfect accessory for our hometown celebration, and shop our Fiesta Edit for more festive styles.
Fiesta is San Antonio’s biggest, boldest, and most colorful event of the year! We're proud to call San Antonio our home, and this 11-day citywide festival is a vibrant blend of parades, live music, incredible food, and rich cultural traditions. Shop our top Fiesta jewelry picks.
