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Trending: Coastal Grandmother

With summer on the horizon, Coastal Grandmother is the trend everyone is loving. Inspired by the fabulous and relatable characters in Nancy Meyers' films, and icons like Ina Garten, this look is all about classic style and leisurely living. Taking social media by storm, the coastal grandmother aesthetic is not a new look, rather, a new name for timeless style.  

One doesn't need to live by the coast, or be a grandparent, to embrace the internet's latest trend. The coastal grandmother lifestyle is open to all ages and locales. Twenty six year old TikToker Lex Nicoleta, who coined the term, is far from the coastal grandmother that comes to mind as the name may suggest. A millennial living in inland California, she fully identifies with the coastal grandmother lifestyle, and shares the aesthetic with her followers.  

Hallmarks of the trend are soft color palettes and natural textures in both wardrobe and interiors, but the coastal grandmother look is much more than a cozy sweater and linen pants. The way of life is being widely adopted by younger generations, which feels timely as book clubs are cool again, simple cooking reigns supreme, knowledge of wine is power, and at home dinner parties are the new night out. There is something nostalgic about this aesthetic that feels familiar and refreshing.
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#susanshawstyle is all about #coastalgrandmother

Minimalism is what separates the coastal grandmother from the grandmillenial. While both draw on heirlooms for inspiration, the coastal grandmother is more laid-back with lighter, simpler, more relaxing design compared to the maximalist grandmillenial. Women of all ages are looking to this coastal chic aspirational lifestyle to bring simplicity back into their life. We feel seen as we have been living like coastal grandmothers long before TikTok! We love inviting spaces and cozy homesteads. We champion eating and drinking well while casually entertaining. The coastal grandmother's interior style is of ginger jars, fresh flowers, grasscloth and jute - just a few of our favorite things! 

Zen out by listening to Lex Nicoleta's curated playlist of songs to get you in the coastal grandmother mindset - perfect to listen to while flipping through your favorite Barefoot Contessa. Our baroque pearls, bamboo and rattan styles bring natural elements and a relaxed touch to your look. Wanting to channel your inner Diane Keaton? Take a look below at our favorite picks to wear from the farmers market to date night. 


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