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BTS: Summer '25
This summer, we don’t just travel — we roam. Take a peek behind the scenes of our latest campaign, Route 79!
"I've been so excited for this concept... the vision... it's been months planning and seeing it all come together is just awesome."
- Ryan Shaw, Senior Director of Marketing
"From the East Coast to the West Coast, it's a love letter to quintessential Americana. We didn't want it to be so 'Fourth of July', but we still wanted to celebrate all of the different places that make this country so unique."
- Annie Volpe, Art Director
the location
The Ranch Motel
We didn't need to look far for the perfect backdrop for our campaign: we found our dream location less than a mile away at the Ranch Motel.
Originally opened in 1948 as a classic drive-in motel, the property fell into a period of disrepair before being completely revitalized into a boutique hotel and leisure club in 2023. Now, the Ranch Motel features 26 rooms, a resort-style pool, pickleball courts, a Mezcal bar and listening room, and more.
The Details
We wove the location into our shoot with custom-made hotel room keychains, featuring our logo and graphics from the campaign. The motel, with its historic elements and vintage feel, served as the perfect setting to bring our Summer '25 photoshoot to life.
"Currently, our team has been together for about a year now. We work so well together, we support each other, and we're able to bring vision to life."
- Ellen Sledge, Creative Director
